Digital Markrting
What is a 360° marketing campaign?
360° marketing is a form of holistic marketing that spreads on multiple platforms. It uses a mix of brand elements catering to a singular idea. When a brand employs a marketing strategy that covers television, internet platforms, billboards, product packaging, and other traditional media. These campaigns are tied together by a central advertising element, which is known as 360° marketing.
360 marketing utilizes all available mediums of making posts viral. Business needs to maintain a consistent presence across multiple online and offline streams. It does not miss potentially targeted customer segments. 360 marketing describes any number of vivid different marketing strategies for businesses. Holistic marketing strategy should incorporate a website, SEO, PPC, email marketing, social media, public relations, in-store relations, and traditional forms of advertising such as television.
Elements of a 360 marketing plan
Website
Many websites are the first place that consumers encounter while searching for a brand. Websites should be designed well, load quickly and be optimized to maximize the user experience.
You can also find out more about SEO by clicking here.
Search engine optimization is the process of optimizing your web pages to make them more understandable to commercial search engines. This allows the search engines to better connect with your target audience and bring organic traffic to your site. On-page and off-page SEO are both possible.
Search engine optimization can be a reliable and free source of traffic, provided that the business produces quality content and is responsive to Google's search algorithm updates.
Content marketing is used to create content that informs and entertains readers with video, images, and relevant information.
PPC
Pay-per-click marketing is a part of 360 Marketing when it's done correctly.
It is important that the business can target the correct mix of keywords, and create landing pages that have offers which convert.
Email marketing
Email marketing is a powerful way to create a strong brand, increase traffic to your product, and convert leads into loyal customers. Email marketing may not be a new concept, but it is still one of most effective Marketing strategies for building a successful business.
Email Marketing may be a more traditional method of online Marketing but it's also the most effective.
Businesses can segment lists based on various criteria, such as the stage of the buyer's journey.
Social media
Facebook has one of the most diverse audiences and psychographics, making it one of the best marketing platforms for building brand awareness and sales. Leveraging social media as part of a digital marketing strategy can help build a solid business.
Social media marketing is not used by many businesses.
Others are afraid of public speaking and don't post anything at all.
Above all else, businesses should actively engage with their followers and add value to social media.
Offline
Offline marketing is not dead, despite being replaced by online marketing.
Let's look at the offline elements of 360 marketing.
Public Relations
The PR is and will always be an important cog in any campaign.
Some choose to use media attention as a way to foster consumer expectations or appreciation.
The campaign attracted both fans who participated in the event and those who enjoyed the humorous attempts to reproduce the originals
In-store
Trade shows and local events can be a great way to engage with the community and promote your store.
Advertisement
In some markets, TV, print, and radio are not as popular as before, but this has led to less competition.
When should you use 360degree campaigns?
Rebranding Strategy
A 360-degree marketing campaign can help a brand to change the perception of its target audience.
Prioritize Campaigns
Brands are often asked to create a campaign for holiday seasons or specific events. This campaign can take precedence over other campaigns, and integrate the 360deg strategy.
Building Brand Image
It is very effective to use the 360deg approach when launching a new brand.
Marketing a new product or service
The launch of new products is a great time to use 360deg marketing campaigns, as they focus all consumer attention on the product or service.
Revive Less Performed Products
A product can often underperform on the market because of poor marketing. A 360-degree marketing campaign can be used to boost sales and bring the product back on track.
How to Build a Profitable 360-Degree Marketing Campaign
When building a 360deg marketing campaign, one should focus on these platforms.
Website
It is important that every brand has its own website. If they do not, it's imperative to create one immediately. A website is the main identity of a company, so every 360-degree marketing campaign should include it. It also needs to be linked with the other campaigns. The same strategy can also be used by retailers for their eCommerce stores.
Content Marketing
The 360 marketing concept is based on content, which is one of the essential forms of marketing. All content, marketing or non-marketing, must be 360 oriented during the campaign.
Social Media
Facebook and Instagram are integral to any 360deg campaign. Here, a brand is able to target their audience in order to build a following for their marketing concept. These platforms are the best for new brands to create brand recognition.
Traditional Marketing
Billboards and newspapers, radio, TV ads, etc. These platforms cater to a large number of consumers and should therefore be included in your 360deg campaign. These platforms also give you access to local market and allow your marketing idea to gain a local following.
Event Marketing and Seasonal Marketing
To better connect with people, events such as sports competitions or holidays like Christmas or Easter are best incorporated into 360deg campaigns. As these events and holidays are widely accepted across many verticals, you can build a stronger image by incorporating them into your marketing campaign.
The 360 degreemarketing concept is based on content, which is one of the essential forms of marketing. All content, marketing or non-marketing, must be 360 oriented during the campaign.
Social Media
Facebook and Instagram are integral to any 360 degree campaign. Here, a brand is able to target their audience in order to build a following for their marketing concept. These platforms are the best for new brands to create brand recognition. 360degree Marketing agencies in Nagpur are well versed with Social Media platforms on the go.
Traditional Marketing
Billboards and newspapers, radio, TV ads, etc. These platforms cater to a large number of consumers and should therefore be included in your 360deg campaign. These platforms also give you access to local market and allow your marketing idea to gain a local following.
Event Marketing and Seasonal Marketing
To better connect with people, events such as sports competitions or holidays like Christmas or Easter are best incorporated into 360degree campaigns. As these events and holidays are widely accepted across many verticals, you can build a stronger image by incorporating them into your marketing campaign.
Tarushmedia ensures that the brand does not miss any segment of consumers. Marketers are aware that consumers have different lifestyles, preferences and communication methods. Although it's assumed that everyone has a smartphone these days, some consumers may only have low-cost devices or mobile data. The chances that they will see advertisements on their phones are therefore low. Marketers must target these consumers in a different way. Radio and TV are two mediums that marketers can use to target this consumer group.
Marketers are forced to use 360-degree marketing as they struggle with converting marketing into profit, sales and growth. In a world of consumerism that has reached dizzying levels, brands and products compete in all areas to be the best. 360-degree marketing agency in Nagpur use every possible medium to reach out and communicate with their consumers, whether it's social media, radio advertising, TV, newspapers or magazines.
